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Relationship Marketing and CRM in Indian Retail Banking: Lessons from India's Best CRMsavvy Banks,Used Relationship Marketing and CRM in Indian Retail Banking: Lessons from India's Best CRMsavvy Banks,Used
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Relationship Marketing and CRM in Indian Retail Banking: Lessons from...
The current study examines, for the first time, the validity of pluralism of marketing practices in the context of Indian retail banking. Further, it identifies...
Sale price$144.30 Regular price$206.14
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