This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections:...
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can...
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This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections:...
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can...
Sale price$342.77Regular price$489.67
Quantity
Add to cart
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