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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity,Used The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity,Used
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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and...
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets...
Sale price$8.58 Regular price$12.26
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