Turning conceptual marketers into marketing engineers. June 2004 This title is now available solely through the authors. Students may purchase it online at Please make...
Turning conceptual marketers into marketing engineers. June 2004 This title is now available solely through the authors. Students may purchase it online at Please make...
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also...
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also...
Product Description Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringthe use of interactive computer decision models to help support...
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineeringputting together concepts, data, analyses,...
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineeringputting together concepts, data, analyses,...
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Turning conceptual marketers into marketing engineers. June 2004 This title is now available solely through the authors. Students may purchase it online at Please make...
Turning conceptual marketers into marketing engineers. June 2004 This title is now available solely through the authors. Students may purchase it online at Please make...
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also...
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also...
Product Description Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringthe use of interactive computer decision models to help support...
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineeringputting together concepts, data, analyses,...
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineeringputting together concepts, data, analyses,...
Sale price$9.00Regular price$12.86
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