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Investigating Sport, Fan and Event Involvement in Sponsorship Research: A Theoretical Conceptualisation and Empirical Study,Used Investigating Sport, Fan and Event Involvement in Sponsorship Research: A Theoretical Conceptualisation and Empirical Study,Used
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Investigating Sport, Fan and Event Involvement in Sponsorship Research: A...
This dissertation contributes to the literature of sponsorship awareness and effectiveness by investigating the frequent yet looselydefined term of involvement and empirically tests the existence...
Sale price$83.54 Regular price$119.34
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