This collection of essays provides a personal, thoughtprovoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects...
Discusses the wide variety of skills needed by different kinds of public relations specialists, including investor relations, public affairs, corporate communication, employee relations, marketing publicity,...
This book is about Morry Rotmans career in journalism and public relations. He became a partner in a small public relations firm, which he acquired...
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This collection of essays provides a personal, thoughtprovoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects...
Discusses the wide variety of skills needed by different kinds of public relations specialists, including investor relations, public affairs, corporate communication, employee relations, marketing publicity,...