Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing...
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing...
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these...
Readings in modern marketing is a collection of Professor Quelch's highly praised articles previously published in such leading business journals as Harvard Business Review and...
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have...
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have...
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Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing...
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing...
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these...
Readings in modern marketing is a collection of Professor Quelch's highly praised articles previously published in such leading business journals as Harvard Business Review and...
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have...
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have...
Sale price$15.60Regular price$22.29
Quantity
Add to cart
Recently viewed products
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