Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers...
A new textbook exploring communication in international management. Provides a comprehensive overview of the field, summarising the key theoretical perspectives and introducing students to the...
Culture, politics, economics and technology all impact upon policy decisions. To investigate the factors that influence communications policy, however, one has to go beyond conventional...
The second edition of this highly successful introductory textbook has been updated and expanded to reflect how changes within society have led to developments across...
This visionary textbook is the third edition of a trusted and highly respected introduction to community psychology. The editors have focused on three contemporary social...
Competition Policy in the European Union provides a comprehensive introduction to the European Union's policies on restrictive practices, mergers monopolies and state aid. The authors...
Concise and wellpresented, this guide will be invaluable to any PhD student seeking to successfully complete their thesis. Based on students' direct experiences, topics include...
Java is becoming an increasingly popular programming language, being used not only for web development, but also for larger industrial and scientific applications. It is...
Now in its fourth edition, this textbook confronts many of the major problems which can arise in claims situations. It employs a systematic approach and...
This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager from whatever discipline or profession within the industry...
Recent years have witnessed increased international interest in the relevance of social theories associated with postmodernism, social constructionism and narrative approaches for social work. The...
Recent years have witnessed increased international interest in the relevance of social theories associated with postmodernism, social constructionism and narrative approaches for social work. The...
Bringing together leading and emerging scholars, this book argues for the significance of theory for reading texts written and produced for young people. Integrating perspectives...
The third edition of this concise core textbook offers students a comprehensive introduction to the politics, economy, culture and society of modern China, while grounding...
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Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers...
A new textbook exploring communication in international management. Provides a comprehensive overview of the field, summarising the key theoretical perspectives and introducing students to the...
Culture, politics, economics and technology all impact upon policy decisions. To investigate the factors that influence communications policy, however, one has to go beyond conventional...
The second edition of this highly successful introductory textbook has been updated and expanded to reflect how changes within society have led to developments across...
This visionary textbook is the third edition of a trusted and highly respected introduction to community psychology. The editors have focused on three contemporary social...
Competition Policy in the European Union provides a comprehensive introduction to the European Union's policies on restrictive practices, mergers monopolies and state aid. The authors...
Concise and wellpresented, this guide will be invaluable to any PhD student seeking to successfully complete their thesis. Based on students' direct experiences, topics include...
Java is becoming an increasingly popular programming language, being used not only for web development, but also for larger industrial and scientific applications. It is...
Now in its fourth edition, this textbook confronts many of the major problems which can arise in claims situations. It employs a systematic approach and...
This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager from whatever discipline or profession within the industry...
Recent years have witnessed increased international interest in the relevance of social theories associated with postmodernism, social constructionism and narrative approaches for social work. The...
Recent years have witnessed increased international interest in the relevance of social theories associated with postmodernism, social constructionism and narrative approaches for social work. The...
Bringing together leading and emerging scholars, this book argues for the significance of theory for reading texts written and produced for young people. Integrating perspectives...
The third edition of this concise core textbook offers students a comprehensive introduction to the politics, economy, culture and society of modern China, while grounding...