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MCDONALD'S BRAND EXTENSION INTO MCCAF: A SINGAPORE CASE STUDY,Used MCDONALD'S BRAND EXTENSION INTO MCCAF: A SINGAPORE CASE STUDY,Used
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MCDONALD'S BRAND EXTENSION INTO MCCAF: A SINGAPORE CASE STUDY,Used
This paper is a case study of McDonald's brand extension into the gourmet coffee outlet industry through its McCaf concept in Singapore. By drawing upon...
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