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Testing Commercials Prelaunch: The Impact of Commercial Likeability on Shortterm Brand Equity and Recall,Used Testing Commercials Prelaunch: The Impact of Commercial Likeability on Shortterm Brand Equity and Recall,Used
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Testing Commercials Prelaunch: The Impact of Commercial Likeability on Shortterm...
Is it possible to test the impact of commercial likeability on shortterm brand equity and recall, and therefore test commercials prelaunch on their effectiveness? Prior...
Sale price$81.01 Regular price$115.73
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