In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmensttigkeit vorgestellt. Die didaktisch geschickt aufbereiteten Fallstudien decken die zentralen Bereiche des Internationalen Managements ab....
Die neuen elektronischen Medien, die Entwicklungen auf dem Gebiet der elektronischen Datenverarbeitung, die zunehmende Benutzerfreund lichkeit der Software eroffnen der Marktforschung neue Perspektiven in der...
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In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmensttigkeit vorgestellt. Die didaktisch geschickt aufbereiteten Fallstudien decken die zentralen Bereiche des Internationalen Managements ab....
Die neuen elektronischen Medien, die Entwicklungen auf dem Gebiet der elektronischen Datenverarbeitung, die zunehmende Benutzerfreund lichkeit der Software eroffnen der Marktforschung neue Perspektiven in der...
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