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An accessible and wellwritten approach to advertising.Advertising tracks the changes in todays dynamic world of media and marketing communicationas well as the implications of these...
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This book's organizing principle is the interplay between groups and rings, where ?rings? includes the ideas of modules. It contains basic definitions, complete and clear...
This Text Discusses Important Organic Reactions And Mechanisms Not Usually Covered In Depth In Introductory Organic Chemistry Courses. Rather Than Reviewing Topics Discussed In Introductory...
In this era of managed care, this text helps health professionals properly assess, manage, and monitor the overall care of persons who have emotional and...
This accessible new volume examines and evaluates the principles of programming languages from both their common and languagespecific elements. Each chapter is devoted to a...
The eleventh printing of this renowned book confirms its status as a classic. The book presents major advances in fundamentals of quantum physics from 1927...
Dr. Joan Dworkin has been a Professor in the Division of Social Work, California State University, Sacramento since 1994. She teaches advanced social work practice...
This exceptionally produced trainee guide features a highly illustrated design, technical hints and tips from industry experts, review questions and a whole lot more! Key...
In the Fifth Edition, Advanced Visual Basic 2010 helps those who are familiar with the fundamentals of Visual Basic 2010 programming harness its power for...
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Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking...
Exceptionally studentfriendly, extensively illustrated, and engagingly thoughtprovoking, this onevolume historical survey of the humanities is accessibleand invitingto readers with little background in the arts and...
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. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising....
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