The author's stepbystep approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time,...
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely...
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV...
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV...
Advising in Language Learning (ALL) brings together examples of advising practice and research from various international contexts in a fastdeveloping field. A theoretical model based...
In this timely and important new book, Gary Anderson provides a devastating critique of why a managerial role for educational leaders is counterproductive, especially for...
In this timely and important new book, Gary Anderson provides a devastating critique of why a managerial role for educational leaders is counterproductive, especially for...
In this timely and important new book, Gary Anderson provides a devastating critique of why a managerial role for educational leaders is counterproductive, especially for...
In this timely and important new book, Gary Anderson provides a devastating critique of why a managerial role for educational leaders is counterproductive, especially for...
Aesthetic Hysteria is a deconstructive psychoanalytic study of hysteria, using literary texts to foreground a telling encounter between two growing discourses within English studies: that...
At the heart of aesthetics lie fundamental questions about value in art and the objectivity of aesthetic valuation. A theory of aesthetic value must explain...
At the heart of aesthetics lie fundamental questions about value in art and the objectivity of aesthetic valuation. A theory of aesthetic value must explain...
This textbook ranges from the early twentiethcentury to the full array of modernisms emerging between the First and Second World Wars. The editors introduce twentiethcentury...
Aesthetics and Design for Gamebased Learning provides learning designers with insight into how the different elements that comprise game aesthetics can inform the design of...
In Aesthetics and Material Beauty, Jennifer A. McMahon develops a new aesthetic theory she terms Critical Aesthetic Realism taking Kantian aesthetics as a starting point...
Traditional aesthetics is often associated with the appreciation of art, Allen Carlson shows how much of our aesthetic experience does not encompass art but nature....
Aesthetics: A Reader In Philosophy Of The Arts, Fourth Edition, Contains A Selection Of Ninetysix Readings Organized By Individual Art Forms As Well As A...
Drawing on the writings of Freud, Fairbairn, Klein, Sullivan, and Winnicott, Spezzano offers a radical redefinition of the analytic process as the intersubjective elaboration and...
Bringing together a diverse group of scholars representing the fields of cultural and literary studies, cultural politics and history, creative writing and photography, this collection...
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Following a spate of highprofile financial scandals (including Enron, WorldCom, and Parmalat), the quality of financial information has come under increasing scrutiny. Many of the...
Explore the evolution, development, and applications of accreditation standards for employee assistance programs!Accreditation ensures private or public sector organizations that an employee assistance program (EAP)...
Accumulation and Power analyses Americas economic development across three great waves of economic expansion: the Grand Traverse 18501900, the New Era 19161929 and the Great...
Accumulation and Power analyses Americas economic development across three great waves of economic expansion: the Grand Traverse 18501900, the New Era 19161929 and the Great...
The Ache, whose life history the authors recounts, are a small indigenous population of hunters and gatherers living in the neotropical rainforest of eastern Paraguay....
The Ache, whose life history the authors recounts, are a small indigenous population of hunters and gatherers living in the neotropical rainforest of eastern Paraguay....
Methods of improving business processes are developed on an ongoing basis, but few are successful. Common problems encountered include the failure of processes to meet...
Methods of improving business processes are developed on an ongoing basis, but few are successful. Common problems encountered include the failure of processes to meet...
Traditionally, organizations have left human capital needs to the human resources department. However, the talent management landscape has changed. Managers have begun to recognize that...
Traditionally, organizations have left human capital needs to the human resources department. However, the talent management landscape has changed. Managers have begun to recognize that...
Traditionally, organizations have left human capital needs to the human resources department. However, the talent management landscape has changed. Managers have begun to recognize that...
Measuring the ability to teach is central to government policies to raise standards in schools. 'Successful teaching' is now measured through basic technical and personal...
The new context and character of public service shifting values, entrepreneurship, information technology, and multisector careers require a 'skills triangle' of technical, ethical, and leadership...
Academic assertiveness is an essential capability that is required of students who wish to achieve academic and professional success. Written for students who are aiming...
Achieving Sustainable Urban Form represents a major advance in the sustainable development debate. It presents research which defines elements of sustainable urban form density, size,...
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