Title
10 Principles Of Good Advertising,Used
Delivery time: 8-12 business days (International)
Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work.The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognize advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way which in all likelihood means 'buying it'. Or put another way, it's persuasive communication that uses the mass media to connect an identified sponsor the person or company that pays for the advertisment with its target audience. This book examines the different elements of those definitions and shows readers through discussion of the ten key principles underlying all great advertising how to create dynamic, welltargeted adverts of their own.Contents: Principle 1: Know Your Audience; Principle 2: Behind Every Great Advertising Campaign is a Great Creative Concept; Principle 3: Less is More; Principle 4: A Picture is Worth a Thousand Words But Never Underestimate the Power of a Great Headline; Principle 5: Originality is Just Copying with a Twist; Principle 6: The Medium is or at Least has a Serious Impact on the Message; Principle 7: There's No Such Thing as Bad Publicity; Principle 8: Restrictions will Set You Free; Principle 9: Once is Never Enough; Principle 10: Ignore All Rules and Prescriptions.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.