10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work,Used

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work,Used

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Brand: Adams Media
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10 Ways to Screw Up an Ad Campaign is a practical, nononsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chockfull of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can out advertise the competitioneven if you cant outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of allhow to effectively measure the success of your advertising.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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