Title
100 Ideas That Changed Advertising
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
A Chronicle Of The Key Ideas That Have Shaped The Adverts We See Everyday, 100 Ideas That Changed Advertising Offers A Fascinating Insight Into An Everchanging And Fast Moving Industry.Arranged Broadly Chronologically, The Book Looks At The Overnight Revolutions, The Flashes Of Inspiration, And The Longterm Evolutions That Advertisers Have Wrought Upon Their Industry. Author Simon Veksner Guides Us Through The Key Ideas Behind These Changes, From The Development Of The First Advertising Formats And The History Of Branding, To The Creative Revolutions Of The 1960S And The Digital Age. Looking Forward, The Book Considers The Most Recent Thinking In Reaching New Audiences, Including The Rise Of Neuromarketing And The Latest Behavioural Economics.Illustrated With Hundreds Of Examples Of Adverts And Explaining Their Power To Inspire, Delight, And Annoy, But Above All, To Make Us Buy, The Book Is An Absorbing Guide To A Turbulent Industry.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in '100 Ideas that Changed Advertising'? A: This book contains two hundred sixteen pages. It provides a comprehensive overview of pivotal ideas in advertising.
- Q: What is the size of '100 Ideas that Changed Advertising'? A: The book measures eight and a half inches in length, ten and three-quarters inches in height, and three-quarters of an inch in width.
- Q: What type of binding does this book have? A: It features a paperback binding. This makes it flexible and easy to handle.
- Q: Who is the author of '100 Ideas that Changed Advertising'? A: The author is Simon Veksner. He explores significant advertising concepts throughout history.
- Q: What category does this book fall under? A: The book is categorized under Advertising. It offers insights into the advertising industry.
- Q: How is '100 Ideas that Changed Advertising' structured? A: The book is arranged chronologically. It covers both revolutionary ideas and long-term evolutions in advertising.
- Q: How can I use the insights from this book? A: You can apply the ideas to understand advertising trends better. It's useful for both professionals and students.
- Q: Is this book suitable for marketing beginners? A: Yes, it is suitable for beginners. The book simplifies complex advertising concepts for easy understanding.
- Q: Can I gift this book to someone interested in advertising? A: Yes, it makes an excellent gift for anyone interested in advertising. Its insights can inspire creativity.
- Q: Does the book include visual examples of advertisements? A: Yes, it is illustrated with hundreds of examples of adverts. These visuals help explain the power of advertising.
- Q: How should I store '100 Ideas that Changed Advertising'? A: Store it upright on a bookshelf. This will help maintain its shape and prevent damage.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a dry cloth. Avoid using water or cleaning solutions.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you should contact the seller for a return or exchange. Most sellers have a return policy.
- Q: Is there a warranty on '100 Ideas that Changed Advertising'? A: Typically, books do not come with a warranty. However, check with the retailer for their specific policies.
- Q: Is this book appropriate for young adults? A: Yes, it is appropriate for young adults. The content is educational and insightful regarding advertising.