100 Ways To Create A Great Ad

100 Ways To Create A Great Ad

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SKU: SONG1780671687
Brand: Laurence King Publishing
Condition: Used
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100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mashup', it presents the key methods of devising print, television, radio, direct, and online ideas.The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wideranging examples from international campaigns.Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wideranging appeal.

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