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2,239 Tested Secrets For Direct Marketing Success,Used
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A 10pound heart of Godiva chocolates couldn't possibly be more delicious and satisfying than the juicy nuggets that fill this anthology of direct marketing wit and wisdom. Read it slowly. It's a book to be studied, to be savored, andof courseto be unashamedly stolen from.' Emily Soell, Vice Chairman/Chief Creative Officer Worldwide DraftDirect Worldwide 'What a treasure chest for direct marketers around the world!' Bob Stone, Chairman Emeritus Stone & Adler 'What a brilliant idea this book is . . . for learning and reference by professionals and novices alike. It's a great read, wellorganized.' Martin Baier 'Denny Hatch and Don Jackson have done our industry a great service. . . . Anyone who reads this book and puts its lessons to work will profit mightily from it.' Arthur Middleton Hughes, Executive Vice President ACS, Inc. 'They left out one 'secret': Buy this book.' Murray Raphel Raphel Marketing 'Hatch and Jackson rule with their new 2,239 Tested Secrets for Direct Marketing Success. There's nothing else like it!' Jim Rosenfield, Chairman Rosenfield & Associates 'Denny and Don have done it! . . . Their unique collection of the direct marketing industry's best secretscovering alternate media to creative and databases . . . to design, fulfillment and Internet marketing . . . to testimonials and telemarketing, and so much morewill prove to be an invaluable yardstick for seasoned direct marketers and neophytes alike. John Harrison, President DiMark, a HarteHanks Company 'Jackson and Hatch have . . . organized a readable anthology of the rules for making direct response and advertising work in any business.' Henry R. 'Pete' Hoke, Publisher Emeritus Direct Marketing Magazine 'This one's for all of us . . . whether you just entered the business or have gray in your hair, this book is a must. . . . The 'rules' that Hatch and Jackson provide are the result of the experiences of some of the most important innovators in direct marketing. The result is not only a useful tool which I will use frequently, but a compendium of truly BIG ideas!' Jerry Reitman, Executive Director Chicago Direct Marketing Educational Foundation 'I was delighted to find this volume is more than just a gold mine of ideas. It's more like a good novel. Open to any page, and it's hard to put down.' Jim Kobs, Chairman Kobs Gregory Passavant
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