3 Kings: Diddy, Dr. Dre, Jayz, And Hiphop'S Multibilliondollar Rise,Used

Tracing The Careers Of Hiphop'S Three Most Dynamic Stars, This Deeply Reported History Brilliantly Examines The Entrepreneurial Genius Of The First Musician Tycoons: Diddy, Dr. Dre, And Jayz.Being Successful Musicians Was Simply Never Enough For The Three Kings Of Hiphop. Diddy, Dr. Dre, And Jayz Lifted Themselves From Childhood Adversity Into Tycoon Territory, Amassing Levels Of Fame And Wealth That Not Only Outshone All Other Contemporary Hiphop Artists, But With A Combined Net Worth Of Well Over $2 Billion Made Them The Three Richest American Musicians, Period.Yet Their Fortunes Have Little To Do With Selling Their Own Albums: Between Diddy'S Ciroc Vodka, Dre'S $3 Billion Sale Of His Beats Headphones To Apple, And Jayz'S Tidal Streaming Service And Other Assets, These Artists Have Transcended Pop Music Fame To Become Lifestyle Icons And Moguls.Hiphop Is No Longer Just A Musical Genre; It'S Become A Way Of Life That Encompasses Fashion, Film, Food, Drink, Sports, Electronics And More One That Has Opened New Paths To Profit And To Critical And Commercial Acclaim. Thanks In Large Part To The Three Kings Who All Started Their Own Record Labels And Released Classic Albums Before Moving On To Become Multifaceted Businessmen Hiphop Has Been Transformed From A Genre Spawned In Poverty Into A Truly Global Multibilliondollar Industry.These Men Are The Modern Embodiment Of The American Dream, But Their Stories As Great Thinkers And Entrepreneurs Have Yet To Be Told In Full. Based On A Decade Of Reporting, And Interviews With More Than 100 Sources Including Hiphop Pioneers Russell Simmons And Fab 5 Freddy; Newbreed Executives Like Former Def Jam Chief Kevin Liles And Venture Capitalist Troy Carter; And Stars From Swizz Beatz To Shaquille O'Neal, 3 Kings Tells The Fascinating Story Of The Rise And Rise Of The Three Most Influential Musicians In America.