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5 Giants Of Advertising,New
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The history of advertising is detailed here through five of the world's most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel BleusteinBlanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy's bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book '5 Giants of Advertising'? A: The book profiles five influential figures in advertising: Albert Davis Lasker, Leo Burnett, Marcel Bleustein-Blanchet, David Ogilvy, and Bill Bernbach, detailing their contributions and iconic campaigns.
- Q: Who is the author of '5 Giants of Advertising'? A: The author of '5 Giants of Advertising' is Philippe Lorin.
- Q: What type of book is '5 Giants of Advertising'? A: This book is a used paperback that is categorized under advertising and is in acceptable condition.
- Q: How many pages does '5 Giants of Advertising' have? A: The book contains a total of 152 pages.
- Q: When was '5 Giants of Advertising' published? A: The book was published on May 15, 2001.
- Q: What is the condition of the used book? A: The book is listed as being in acceptable condition, which means it may show signs of wear but is still usable.
- Q: Does the book include information on advertising campaigns? A: Yes, the book illustrates various advertising campaigns that contributed to the success of the featured advertising giants.
- Q: Is '5 Giants of Advertising' suitable for someone new to advertising? A: Yes, the book provides valuable insights into the history and evolution of advertising, making it suitable for both newcomers and those familiar with the field.
- Q: What themes are explored in '5 Giants of Advertising'? A: The book explores themes of innovation in advertising, the impact of key figures, and the evolution of consumer habits.
- Q: Can I find illustrations or images in the book? A: While the primary focus is on text, the book may include illustrations related to the advertising campaigns discussed.