Title
5 Giants Of Advertising,Used
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The History Of Advertising Is Detailed Here Through Five Of The World'S Most Influential Figures In The Field. Albert Davis Lasker, Who Changed The Consumer Habits Of The American Public With His Campaigns For Palmolive, Kotex And Lucky Strike. Leo Burnett, Who Gave Life To Mythical Characters Such As The Marlboro Man And The Green Giant. Marcel Bleusteinblanchet, The Frenchman Who Earned A Place At The Side Of The American Giants. David Ogilvy, Who Brought British Style To American Advertising. And Finally, Bill Bernbach, Who Invented A New Style Of Advertising, Inspiring Unique And Creative Work For Clients Such As Levy'S Bread And Polaroid Film. This Book Profiles These Pioneers And Illustrates The Campaigns That Made Them Authorities In The Advertising World. Although The 5 Giants Of Advertising Focuses Primarily On These Men, It Also Includes Many Others Who Created, Animated And Reformed This Profession. This Book Is A Tribute To All These Great Talents Who Have Made History With Their Contributions To The Advertising Industry.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book contains one hundred fifty-two pages. This length provides a concise overview of the influential figures in advertising.
- Q: What is the binding type of this book? A: The book is paperback bound. This makes it lightweight and easy to carry, ideal for casual reading.
- Q: What are the dimensions of the book? A: The book measures eight and a half inches by twelve and a half inches and is zero point five one inches thick. These dimensions make it a substantial yet manageable read.
- Q: Who is the author of '5 Giants Of Advertising'? A: The author is Philippe Lorin. He provides detailed insights into the lives and achievements of prominent advertising figures.
- Q: What is the main topic of the book? A: The book focuses on the history of advertising through five influential figures. It highlights their contributions and significant campaigns.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It provides foundational knowledge about key figures and concepts in advertising.
- Q: How can I benefit from reading this book? A: Reading this book can enhance your understanding of advertising history. It showcases the impact of influential advertising pioneers.
- Q: Is this book appropriate for all ages? A: Yes, this book is appropriate for all ages. It focuses on historical figures and their contributions, making it educational.
- Q: What should I do to care for this paperback book? A: To care for the book, store it in a cool, dry place and avoid exposure to direct sunlight. This will help preserve its condition.
- Q: Where should I store this book? A: Store the book on a bookshelf or in a dry area. Keeping it upright can prevent bending or damage.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for such situations.
- Q: Can I return the book if I don’t like it? A: Yes, you can usually return the book if it doesn’t meet your expectations. Check the seller's return policy for specific details.
- Q: What if I have questions about the book after purchase? A: You can reach out to the seller or publisher for any questions. They can provide additional information or support.
- Q: How does this book compare to other advertising history books? A: This book offers a unique focus on five giants of advertising, making it distinct. Other books may cover broader topics or different eras.
- Q: Is this book a good choice for advertising professionals? A: Yes, it’s a good choice for advertising professionals. It provides historical context that can enrich their understanding of current practices.
- Q: Are there illustrations or images in the book? A: Yes, the book includes illustrations and images of advertising campaigns. These visuals help bring the content to life.