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60Minute Brand Strategist: The Essential Brand Book For Marketing Professionals
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Praise For 60Minute Brand StrategistA Fresh Take On The Wisdom Of Putting Brand Strategy At Theheart Of Corporate Strategy. Brilliant Insights For A Fastmovingworld.Angela Ahrendts, Ceo, BurberryIdris Mootee Paints A Sharp, Comprehensive, And Finelyarticulated Analysis Of The Potential Of Meaningful Brands In The21St Century'S Cultural Scenario And Business Landscape. The Resultis A Smart Manual That Reminds You And Your Company How To Buildrelevant, Authentic, Sustainable, And Successful Brands In Anevolving Society.Mauro Porcini, Chief Design Officer, Pepsico Inc.Idris'S Book Teaches Us How To Engage Today'S Increasinglycynical Consumers On A Deeper Emotional Level To Build Real Equityand Leadership. He Demonstrates How To Break Out Of The Box Andconnect Business Strategy To Brand Strategy, And How The Rightbrand Story Never Really Ends!Blair Christie, Svp And Cmo, Cisco Systems, Inc.It'S Rare To Find A Book That'S Both Inspiring And Practicalbut Idris Nailed It! He Has Crafted The Ultimate Guide To Brandbuilding In The Connected World With Visual Clarity Andthoughtprovoking Strategy.Eric Ryan, Cofounder, Method Products, Inc.This Book Is About One Thing Only: Branding. Period. In Thiseconomy Ruled By Ideas, The Only Sustainable Form Of Leadership Isbrand Leadership.60Minute Brand Strategist Offers A Fastpaced,Fieldtested View Of How Branding Decisions Happen In The Contextof Business Strategy, Not Just In Marketing Communications. With Acombination Of Perspectives From Business Strategy, Customerexperience, And Even Anthropology, This New And Updated Editionoutlines The Challenges Traditional Branding Faces In Ahyperconnected World. This Essential Handbook Of Brand Marketingoffers An Encyclopedia Of Do'S And Don'Ts, Including New Casestudies Of How These Concepts Are Being Used By The World'S Mostsuccessful And Valuable Brands. 60Minute Brand Strategistis Your Battle Plan, Filled With Powerful Branding Tools Andtechniques To Win Your Customers' Hearts And Defeat Thecompetition.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book '60-Minute Brand Strategist'? A: The book focuses on branding as a critical component of business strategy, offering insights into how to create meaningful and sustainable brands in today's fast-paced world.
- Q: Who is the author of '60-Minute Brand Strategist'? A: The author of '60-Minute Brand Strategist' is Idris Mootee, a recognized expert in brand strategy and marketing.
- Q: How many pages does '60-Minute Brand Strategist' have? A: The book contains 256 pages, providing a comprehensive guide to brand strategy and marketing.
- Q: What is the binding type of '60-Minute Brand Strategist'? A: The book is available in hardcover binding, ensuring durability and a professional appearance.
- Q: When was '60-Minute Brand Strategist' published? A: The book was published on May 13, 2013.
- Q: Does '60-Minute Brand Strategist' include case studies? A: Yes, the book includes new case studies that demonstrate how successful brands implement the concepts discussed.
- Q: What is the condition of the book if listed as 'Good'? A: If the book is listed as 'Good' condition, it may show some signs of wear but is still fully functional and readable.
- Q: Is '60-Minute Brand Strategist' suitable for marketing professionals? A: Yes, it is designed specifically for marketing professionals seeking to enhance their understanding of brand strategy.
- Q: What edition of '60-Minute Brand Strategist' is available? A: The book is available in its first edition.
- Q: What unique perspectives does '60-Minute Brand Strategist' offer? A: The book provides perspectives from business strategy, customer experience, and anthropology, making it a well-rounded resource for brand marketing.