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60Minute Brand Strategist: The Essential Brand Book For Marketing Professionals
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Praise For 60Minute Brand StrategistA Fresh Take On The Wisdom Of Putting Brand Strategy At Theheart Of Corporate Strategy. Brilliant Insights For A Fastmovingworld.Angela Ahrendts, Ceo, BurberryIdris Mootee Paints A Sharp, Comprehensive, And Finelyarticulated Analysis Of The Potential Of Meaningful Brands In The21St Century'S Cultural Scenario And Business Landscape. The Resultis A Smart Manual That Reminds You And Your Company How To Buildrelevant, Authentic, Sustainable, And Successful Brands In Anevolving Society.Mauro Porcini, Chief Design Officer, Pepsico Inc.Idris'S Book Teaches Us How To Engage Today'S Increasinglycynical Consumers On A Deeper Emotional Level To Build Real Equityand Leadership. He Demonstrates How To Break Out Of The Box Andconnect Business Strategy To Brand Strategy, And How The Rightbrand Story Never Really Ends!Blair Christie, Svp And Cmo, Cisco Systems, Inc.It'S Rare To Find A Book That'S Both Inspiring And Practicalbut Idris Nailed It! He Has Crafted The Ultimate Guide To Brandbuilding In The Connected World With Visual Clarity Andthoughtprovoking Strategy.Eric Ryan, Cofounder, Method Products, Inc.This Book Is About One Thing Only: Branding. Period. In Thiseconomy Ruled By Ideas, The Only Sustainable Form Of Leadership Isbrand Leadership.60Minute Brand Strategist Offers A Fastpaced,Fieldtested View Of How Branding Decisions Happen In The Contextof Business Strategy, Not Just In Marketing Communications. With Acombination Of Perspectives From Business Strategy, Customerexperience, And Even Anthropology, This New And Updated Editionoutlines The Challenges Traditional Branding Faces In Ahyperconnected World. This Essential Handbook Of Brand Marketingoffers An Encyclopedia Of Do'S And Don'Ts, Including New Casestudies Of How These Concepts Are Being Used By The World'S Mostsuccessful And Valuable Brands. 60Minute Brand Strategistis Your Battle Plan, Filled With Powerful Branding Tools Andtechniques To Win Your Customers' Hearts And Defeat Thecompetition.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has two hundred fifty-six pages. This length provides a comprehensive yet concise exploration of branding strategies.
- Q: What is the binding type of this book? A: The book is hardcover. This type of binding ensures durability and a professional appearance.
- Q: What are the dimensions of the book? A: The book measures six point two inches in length, zero point eight inches in width, and nine point zero two inches in height. These dimensions make it portable and easy to store.
- Q: Who is the author of the book? A: The author is Idris Mootee. He is known for his expertise in brand strategy and marketing.
- Q: What category does this book belong to? A: The book belongs to the Multilevel category. It addresses various aspects of brand strategy relevant to marketing professionals.
- Q: How do I apply the concepts in this book? A: You can apply the concepts by integrating the branding strategies outlined into your marketing plans. The book provides practical insights for real-world application.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is suitable for beginners. It offers fundamental insights into branding that can benefit those new to marketing.
- Q: Can I use this book for professional development? A: Yes, this book is excellent for professional development. It contains case studies and strategies that can enhance your branding skills.
- Q: What level of expertise is needed to understand this book? A: No prior expertise is needed to understand this book. It is written in an accessible manner for various skill levels.
- Q: How should I care for this book? A: To care for this book, keep it in a dry, cool place and avoid exposure to direct sunlight. This will help preserve its condition.
- Q: Is the book suitable for children? A: No, this book is not specifically aimed at children. Its content is more appropriate for marketing professionals.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for a return or exchange. They typically have policies in place for such situations.
- Q: Can I return the book if I don't like it? A: Yes, you can return the book if you don’t like it, depending on the retailer's return policy. Always check their specific guidelines before purchasing.
- Q: Are there any case studies included in the book? A: Yes, the book includes new case studies. These examples illustrate how successful brands implement the strategies discussed.
- Q: What insights does this book provide about brand leadership? A: The book emphasizes the importance of brand leadership in today's economy. It highlights strategies for building relevant and authentic brands.
- Q: Is this book helpful for creating a brand story? A: Yes, the book provides valuable insights for creating a compelling brand story. It discusses how to engage consumers on an emotional level.