A Big Life In Advertising

A Big Life In Advertising

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SKU: SONG0743245865
UPC: 9780743245869
Brand: Touchstone
Condition: Used
Regular price$13.37
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The First Woman President Of An Advertising Agency And The First Woman Ceo Of A Company On The New York Stock Exchange Tells Her Riveting Story: How She Shattered Every Glass Ceiling And Became A Madison Avenue Legend.*From Her Role As Fledgling Copywriter At Doyle Dane Bernbach The Agency That Made Bigcarobsessed America Fall In Love With The Funny Little Volkswagen To Her Brilliant Campaign For Braniff Airways That Had The Flying Public Scrambling For Seats On Wildcolored Planes To Founding The Fastestgrowing Ad Agency In History, Mary Wells Lawrence'S Life In Advertising Couldn'T Be Any Bigger. As The New York Observer Put It, Her Agency, Wells Rich Greene, Created Ads That Etched Indelible Phrases Into The Public Imaginations: 'Flick Your Bic' And 'I Love New York!' And 'Plop Plop, Fizz Fizz, Oh What A Relief It Is.'For Those Thinking About A Life In Advertising For Themselves And For Anyone Who Enjoys Being Transported By A Great Storyteller'S Art, Mary Wells Lawrence Is The Most Energetic, Passionate Guide To The World Of American Advertising In All Its Brilliance, Excitement, Fun And Crazines

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does 'A Big Life In Advertising' have? A: This book has three hundred twenty pages. It provides an in-depth look at the author's career in advertising.
  • Q: What is the binding type of this book? A: This book is available in paperback binding. This makes it lightweight and easy to handle.
  • Q: What are the dimensions of 'A Big Life In Advertising'? A: The book measures five point five one inches in length, one inch in width, and eight point five inches in height. These dimensions make it a convenient size for reading.
  • Q: Who is the author of 'A Big Life In Advertising'? A: The author is Mary Wells Lawrence. She is known for being a pioneering figure in the advertising industry.
  • Q: What genre does this book belong to? A: This book falls under the genre of memoir and biography. It chronicles the life of a trailblazer in advertising.
  • Q: Is 'A Big Life In Advertising' suitable for aspiring advertisers? A: Yes, this book is ideal for aspiring advertisers. It offers insights and inspiration from a successful career in the field.
  • Q: What themes does the book explore? A: The book explores themes of perseverance, creativity, and breaking barriers in the advertising industry. It highlights the author's journey and achievements.
  • Q: Who would enjoy reading this book? A: Readers interested in advertising, marketing, or personal success stories will enjoy this book. It appeals to those who appreciate compelling storytelling.
  • Q: How can I best utilize the insights from this book? A: You can apply the insights from this book by implementing the creative strategies discussed. This can enhance your own advertising or marketing efforts.
  • Q: Is there any adult content in 'A Big Life In Advertising'? A: No, the book does not contain adult content. It focuses on the professional experiences of the author.
  • Q: How should I store this book? A: You should store this book in a cool, dry place. Keeping it away from direct sunlight will help preserve its condition.
  • Q: Can I lend this book to friends? A: Yes, you can lend this book to friends. It’s a great read for anyone interested in advertising and personal success.
  • Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for damaged items.
  • Q: Is there a warranty on this book? A: No, there is typically no warranty on books. However, you can check the seller's return policy for any specific guidelines.
  • Q: How can I find more books by Mary Wells Lawrence? A: You can find more books by Mary Wells Lawrence by searching online bookstores or library catalogs. Many platforms list her works.

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