Author
Bindng
A Diary of the Lady: My First Year as Editor
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All I knew about The Lady was what all middleclass mothers of a certain age and income bracket knew about The Lady. It was where you got a nanny from. End of. When Rachel Johnson was appointed the new editor of the oldest womens weekly magazine in the world, she was facing the challenge of a lifetime. For a start, how do you become an editor when youve never, really, edited? How do you turn around a venerable title, full of gloomy articles on watery eyes and ads for walkin baths, into a totally cookin property ...during the worst recession EVER? And forget about doubling the circulation in a year at The Lady what on earth do you WEAR to work when youve spent the last fifteen years sitting at home in sweatpants? As she puts on her best Bree Van der Kamp silk blouse and penetrates the timecapsule sixstorey cream and pink HQ in Covent Garden with its Fred West basement, Ladies Smoking Room, Anne Frank Annexe and wall safe filled with custard creams she soon if The Lady was ever to become more hip than hip replacement, it would need emergency surgery. And fast. This is Rachels riotous and alarmingly frank account of her first year as her Ladyship, as she tackles redesigning the magazine, drags the title from the nineteenth to the twentyfirst century, persuades big names to write for peanuts, attempts to sell advertising space to the bewildered executives of Astroglide (dont ask), tackles her dreaded intray, but above all tries to persuade her existing readers to keep going and new ones to hop on board. Will Rachel save The Lady or sink it?
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