If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Offering international coverage, this accessible and wideranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internetrelated marketing methods. Users will findentries on planning, pricing, promotion, positioning, podcasting, social media marketing, and search engine optimization, among many other topics. The book also features a time line of key events and over 100 web links, accessed via an uptodate companion website. In addition, the main appendixprovides greater depth on the subject, including advertising and marketing case studies with a strong international focus. These are arranged thematicallyautomobile industry, food and drink, luxury goods, and so onilluminating the iconic brands, marketing campaigns, and the slogans that havepermeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilized successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide forprofessionals.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I like that it's easy to read and quick to find terms, but it lacks some advanced concepts that marketers encounter today. Good for beginners, but some updates would really enhance its value.
Y
Yuki Tanaka
Useful but a bit limited
I like that it's easy to read and quick to find terms, but it lacks some advanced concepts that marketers encounter today. Good for beginners, but some updates would really enhance its value.
Y
Yuki Tanaka
Useful but a bit limited
I like that it's easy to read and quick to find terms, but it lacks some advanced concepts that marketers encounter today. Good for beginners, but some updates would really enhance its value.
L
Linda Martinez
Very handy for quick answers
This dictionary is great for quick reference while working on projects. I love that it’s compact enough to carry in my bag. Makes finding the right terms so easy during brainstorming sessions.
L
Linda Martinez
Very handy for quick answers
This dictionary is great for quick reference while working on projects. I love that it’s compact enough to carry in my bag. Makes finding the right terms so easy during brainstorming sessions.
For MAP (Minimum Advertised Price) violations and Intellectual Property (IP) or Trademark concerns, please contact:
support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
