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Bindng
A Dictionary of Marketing (Oxford Quick Reference)
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Offering international coverage, this accessible and wideranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internetrelated marketing methods. Users will findentries on planning, pricing, promotion, positioning, podcasting, social media marketing, and search engine optimization, among many other topics. The book also features a time line of key events and over 100 web links, accessed via an uptodate companion website. In addition, the main appendixprovides greater depth on the subject, including advertising and marketing case studies with a strong international focus. These are arranged thematicallyautomobile industry, food and drink, luxury goods, and so onilluminating the iconic brands, marketing campaigns, and the slogans that havepermeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilized successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide forprofessionals.
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