Title
A Framework for Marketing Management,New
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twentyfirst century.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'A Framework for Marketing Management'? A: 'A Framework for Marketing Management' primarily focuses on providing a concise adaptation of comprehensive marketing management theories and practices, suitable for both professors and professionals looking to implement modern marketing strategies.
- Q: Who is the author of this book? A: The author of 'A Framework for Marketing Management' is Philip Kotler, a renowned figure in the field of marketing.
- Q: What topics are covered in this book? A: The book covers a variety of essential marketing topics including market demand, customer value creation, market segmentation, brand loyalty, the Product Life Cycle, and marketing management in a global economy.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is designed to be accessible for individuals new to marketing while still providing authoritative insights that can benefit experienced marketers.
- Q: What is the publication date of this edition? A: This edition of 'A Framework for Marketing Management' was published on February 15, 2008.
- Q: How many pages does the book have? A: 'A Framework for Marketing Management' consists of 362 pages, providing a substantial amount of content for readers.
- Q: What binding type does this book have? A: The book is available in a paperback binding, making it a practical choice for both reading and reference.
- Q: What is the item condition of this product? A: The item condition is listed as 'New', ensuring that buyers receive a book in pristine condition.
- Q: Can this book be used for academic courses? A: Yes, this book is suitable for academic courses, particularly in marketing and business programs, as it allows professors the flexibility to incorporate additional cases and projects.
- Q: Does this book include any real-world applications or case studies? A: While the book serves as a framework for understanding marketing management, it encourages readers to integrate outside cases and simulations, enhancing real-world applicability.