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A Framework for Marketing Management,New
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twentyfirst century.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the size of 'A Framework for Marketing Management'? A: The book measures seven point five two inches in length, zero point seven five inches in width, and nine point zero two inches in height.
- Q: How many pages does this marketing book have? A: This book contains three hundred sixty-two pages, providing a comprehensive resource on marketing management.
- Q: What binding type does this book have? A: The book is available in paperback binding, making it lightweight and easy to handle.
- Q: Who is the author of 'A Framework for Marketing Management'? A: The author is Philip Kotler, a leading figure in marketing management.
- Q: What topics are covered in this marketing framework? A: Topics include marketing strategies, consumer analysis, market segmentation, brand loyalty, and managing mass communication.
- Q: Is this book suitable for beginners in marketing? A: Yes, it is suitable for beginners as it offers authoritative coverage of current marketing practices and theories.
- Q: Can I use this book for my marketing class? A: Yes, this book is designed for professors and students, making it an excellent choice for marketing classes.
- Q: Is there a specific reading level for this book? A: The book is appropriate for college-level readers and individuals seeking to enhance their marketing knowledge.
- Q: How should I store this book to keep it in good condition? A: Store the book in a dry place, away from direct sunlight, to preserve its quality.
- Q: Are there any special care instructions for this paperback book? A: Handle it gently to avoid bending the cover and pages, and consider using a book cover for added protection.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for their return policy and replacement options.
- Q: Can I return 'A Framework for Marketing Management' if I'm not satisfied? A: Yes, most sellers have a return policy; check with the specific retailer for their terms.
- Q: Is this book updated with current marketing trends? A: Yes, it provides coverage of current marketing management practices and theories relevant to today's marketplace.
- Q: How does this book compare to other marketing textbooks? A: This book is a concise adaptation of a gold standard marketing management textbook, offering flexibility for additional cases and projects.
- Q: Is there any online support available for this book? A: While there may not be official online support, various educational resources and forums discuss its content.
- Q: What is the main focus of this marketing management framework? A: The main focus is on adapting marketing strategies to meet the demands of the twenty-first-century marketplace.