Title
A Framework for Marketing Management by Pearson - Essential Guide for Marketing Professionals and Students
Delivery time: 8-12 business days (International)
Framework for Marketing Management is an essential resource for professors and educators seeking a comprehensive yet adaptable approach to contemporary marketing management. This concise adaptation of the gold standard marketing management textbook equips instructors with the authoritative coverage of current marketing management practices and theories. Its flexibility allows educators to incorporate outside cases, simulations, or projects, ensuring a tailored learning experience for students.
In today? dynamic marketplace, understanding the intricacies of marketing strategies is vital. This text delves into the development of marketing strategies, focusing on market demand and environments, which are crucial for creating customer value. It provides a thorough analysis of consumer markets, enabling readers to grasp essential concepts such as market segmentation and brand loyalty.
Key topics covered in this comprehensive resource include:
- Product Life Cycle: An exploration of the stages a product goes through from introduction to decline.
- Managing Mass Communication: Strategies for effective communication in a crowded marketplace.
- Global Marketing Management: A look at the complexities of marketing management in an increasingly global economy.
This text is designed not only for academic purposes but also serves as a practical guide for companies, groups, and individuals aiming to adapt their marketing strategies to meet the challenges of the twenty-first century. With a focus on applying theoretical knowledge to real-world scenarios, readers will find valuable insights into creating sustainable competitive advantages.
Additionally, Framework for Marketing Management emphasizes the importance of customer-centric marketing, which is essential in today's consumer-driven markets. The content is structured to facilitate understanding and application, making it an excellent tool for both teaching and professional development.
Whether you are an educator looking to enhance your curriculum or a professional aiming to refine your marketing strategies, this textbook serves as an invaluable resource. It not only enhances academic learning but also bridges the gap between theory and practice in marketing management.
Choose Framework for Marketing Management for a comprehensive understanding of marketing practices that will equip you to thrive in an evolving economic landscape. This text is a must-have for anyone serious about mastering the art and science of marketing management.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.