A Genie'S Wisdom: A Fable Of How A Ceo Learned To Be A Marketing Genius

A Genie'S Wisdom: A Fable Of How A Ceo Learned To Be A Marketing Genius

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SKU: SONG047123608X
UPC: 7.23812E+11
Brand: Wiley
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A compelling fable that distills the essence of genius marketing strategiesThe 'King of Positioning' Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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