A Guide to Empirical Research in Communication: Rules for Looking,Used

A Guide to Empirical Research in Communication: Rules for Looking,Used

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SKU: SONG0761922229
Brand: SAGE Publications, Inc
Condition: Used
$51.26
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Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easytounderstand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to reallife situations. The author's easy writing style lends both interest and clarity to this introductory communication text.

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