Title
A History Of Graphic Design
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Critical Acclaim For Previous Editions Of A History Of Graphic DesignI Expect It To Become A Foundation And Keystone Of Serious Study . . . It Is A Fortress Work. Communication Arts[It] Traces The Role Of The Designer As A Messenger Of Culture. Sta JournalNow . . . A Hefty, Yet Concise, Documentation Of The Entire Field Exists. PrintIt Is A Noble And Formidable Undertaking. He Artist'S MagazineAn Excellent And Invaluable Work. Library JournalThis Is A Reference Work That Reads Like A Novel. It'S Comprehensive, Authoritative, Graphic, And Exciting. U&Lc: The Journal Of Typographics[This Book] Establishes Graphic Design As A Profession. Bravo! Design IssuesA Significant Attempt At A Comprehensive History Of Graphic Design . . . It Will Be An Eyeopener Not Only For General Readers, But For Designers Who Have Been Unaware Of Their Legacy. The New York TimesMr. Meggs Enthusiastically Conveys These Excitements To Us, From The Invention Of Photography And 'Popular Graphics Of The Victorian Era' Through The Arts And Crafts Movement, Art Nouveau, The Secession, The Isms . . . To The Modern Movement. . . . More Importantly, He Shows Us The Joins As Well As The Parts.Rinting Worldafter A Decade Of Research By The Author, The First Edition Of A History Of Graphic Design Was Heralded As A Publishing Landmark By The Association Of American Publishers, Who Awarded It A Coveted Award For Publishing Excellence. Now, After Fifteen Years Of Development In Graphic Design, This Expanded And Updated Third Edition Includes Hundreds Of Fullcolor Images And New Material In Many Areas, Including Alphabets, Japanese And Dutch Graphics, And The Computer Revolution Which Has Impacted All Aspects Of Contemporary Design And Communications. With Its Approximately 1,200 Illustrations, Lucid Text, And Interpretive Captions, The Book Reveals A Saga Of Creative Innovators, Breakthrough Technologies, And Important Design Innovations.Graphic Design Is A Vital Component Of Each Culture And Period In Human History, And In This Account, An Extraordinary Panorama Of People And Events Unfolds, Including:* The Invention Of Writing And Alphabets* Medieval Manuscript Books* The Origins Of Printing And Typography* Renaissance Graphic Design* The Arts And Crafts Movement* Victorian And Art Nouveau Graphics* Modern Art And Its Impact On Design* Visual Identity And Conceptual Images* Postmodern Design* The Computer Graphics Revolutiona History Of Graphic Design Is Recognized As A Seminal Work; This Third Edition Surpasses In Detail And Breadth The Content, Design, And Color Reproduction Of Previous Editions. It Is Required Reading For Professionals, Students, And Everyone Who Works With Or Loves The World Of Graphic Design. This Comprehensive Reference Tool Is An Invaluable Visual Survey That You Will Turn To Again And Again.
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