Title
A Journalist'S Guide To Public Opinion Polls,New
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This Straightforward Text Provides Journalists, Both Professional And Student, With An Explanation Of The Realities Of An Increasingly Important Facet Of Today'S Precision Journalismpublic Opinion Polling. The Work Aims To Provide The Skills Necessary For Evaluating And Interpreting Survey Results Accurately. After A Brief Review Of The Historical Relationship Between The Press And Public Opinion, The Authors Examine The Polling Environment Today. Then, Stepbystep, They Take The Reader Through The Basics Of Journalistic Uses Of Public Opinion Surveys And The Questions To Be Asked By The Journalist In Evaluating A Survey: Who Did The Poll; Who Sponsored The Poll; What Were The Survey Questions And How Were They Worded; What Is The Sampling Error; How To Report Poll Results; How To Put Survey Figures In Context; And How To Make And Evaluate Projections Based Upon Polls. In Addition, The Text Offers A Review Of Statistical Methods For The Journalist And A 20 Question Checklist.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book contains one hundred ninety-two pages. It's designed to provide comprehensive insights on public opinion polling for journalists.
- Q: What is the binding type of this book? A: This book is a paperback edition. This binding makes it lightweight and easy to carry for on-the-go journalists.
- Q: Who is the author of this book? A: The author is Sheldon R. Gawiser. He provides expert insights into the field of public opinion polling.
- Q: How do I use this book? A: You can use this book as a guide to understand public opinion polling. It's suitable for both professional and student journalists.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It offers step-by-step explanations of how to evaluate and interpret survey results.
- Q: What topics does this book cover? A: This book covers the basics of public opinion surveys, including evaluation methods and statistical analysis. It also includes a checklist to assist journalists.
- Q: How should I store this book? A: Store this book in a cool, dry place to maintain its condition. Avoid exposure to direct sunlight to prevent fading of the cover.
- Q: Can I clean this book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions, as they may damage the paper.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for such issues.
- Q: Is this book appropriate for children? A: No, this book is primarily aimed at adults and students studying journalism. It contains professional-level content on public opinion polling.
- Q: How does this book compare to other journalism guides? A: This book specifically focuses on public opinion polling, unlike other journalism guides that may cover broader topics in media.
- Q: Is there a glossary included in this book? A: No, this book does not include a glossary. However, it provides clear explanations of key terms related to polling.
- Q: Does this book include real-world examples? A: Yes, the book includes examples of public opinion polls. These examples help illustrate concepts for journalists.
- Q: What kind of statistical methods are covered? A: The book reviews various statistical methods relevant to journalism. This includes how to interpret survey results and understand sampling error.
- Q: Can I use this book for academic purposes? A: Yes, this book is suitable for academic purposes. It is beneficial for students studying media, journalism, and public opinion.
- Q: Is there an index in this book? A: No, this book does not have an index. However, it is structured to help readers easily navigate through the content.