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A Journalist's Guide to Public Opinion Polls,Used
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This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalismpublic opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, stepbystep, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.
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- Q: What is the main focus of 'A Journalist's Guide to Public Opinion Polls'? A: The book focuses on educating journalists about public opinion polling, providing insights on evaluating and interpreting survey results effectively.
- Q: Who is the author of this book? A: The book is authored by Sheldon R. Gawiser.
- Q: What can readers expect to learn from this guide? A: Readers can expect to learn how to evaluate survey questions, understand polling methodology, and report poll results accurately.
- Q: Is this book suitable for both professional and student journalists? A: Yes, the text is designed to be useful for both professional journalists and journalism students.
- Q: How many pages does the book contain? A: The book contains 192 pages.
- Q: What is the publication date of 'A Journalist's Guide to Public Opinion Polls'? A: The book was published on October 30, 1994.
- Q: Does the book provide a checklist for evaluating polls? A: Yes, it includes a 20-question checklist for journalists to use when evaluating public opinion surveys.
- Q: What binding type is used for this book? A: The book is available in paperback binding.
- Q: What category does this book fall under? A: The book is categorized under Business & Money.
- Q: Is this book new or used? A: The book is available in new condition.