A Journey from Brand Awareness to Consumer/Brand Loyalty: A key for marketers,New

A Journey from Brand Awareness to Consumer/Brand Loyalty: A key for marketers,New

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SKU: DADAX3847320289
Brand: LAP Lambert Academic Publishing
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Brand Awareness is an essence of brand equity. The expense deployed on building brand equity by giant companies of wellknown brands is not an easy job. Its worth understanding the twoway communication between the brand and the consumer that how Brand Awareness(which is one of the important key to reach the ultimate level of the success of any brand) paves the way for Consumer/Brand Loyalty. In the era of dramatic environment and uncertainty, brand power is still going strong through extensive research on the marketing strategies and the brands(product/service) associated with it, to generate revenues and build longterm relationships with the consumers i.e. by establishing constant brand awareness, favorable associations, identity, personality, positive brand image, trust, preference and at last loyalty. This Book is based on indepth research about Brand Awareness and how its underlying factors drive to attain Consumer/Brand Loyalty. It's interesting to find that Perception acts at times, as a mediator between Brand Awareness and Consumer/Brand Loyalty but it varies according to the product categories.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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