A Marketer's Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations,Used

A Marketer's Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations,Used

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Building a brand is critical to positioning and differentiating your organization. To attract new patients, increase physician referrals, and build business partnerships your organization must use strategic branding.Harness your true brand powerThrough the advanced branding techniques and stepbystep guidelines in A Marketer's Guide to Brand Strategy you can: Build a strong brand Take a strategic, businessdriven approach to branding Prove the financial value of your brand Stay ahead of your competitionA Marketer's Guide to Brand Strategy contains valuable case studies from organizations that have experienced branding success, including The Mayo Clinic. You'll be able to learn from their experiences and incorporate those ideas into your own brand strategy. You can also use this resource to avoid common branding misconceptions and mistakes.Move beyond the basicsTo differentiate your healthcare organization especially in a competitive marketplace you must go beyond basic marketing tactics and make branding part of your business strategy. With A Marketer's Guide to Brand Strategy, address tough challenges such as: Building a new brand Rebuilding an existing brand Using brand strategy to differentiate your organization from the competitionPublished by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound business strategies to successfully brand your healthcare organization and take your branding efforts to the next level.Who needs this book?Whether you're a healthcare marketer, marketing director, vice president of marketing, strategic planner, or marketing consultant, A Marketer's Guide to Brand Strategy is a musthave tool to become the healthcare provider of choice in your community.The Studer Group's Lynne Cunningham gave A Marketer's Guide to Brand Strategy an 'outstanding' rating in her monthly book review.'A very prescriptive look at how to proactively develop a brand strategy that will focus and energize your healthcare organization ...This book provides practical guidance on how and why the healthcare organization can and should take its first steps into the branding arena.'

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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