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A Master Class in Brand Planning: The Timeless Works of Stephen King,New
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In 1988, on Stephen Kings retirement JWT published The King Papers a small collection of Stephen Kings published writings spanning 19671985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 2025 of Stephen Kings most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in todays more complex media environment.The book will serve as a valuable reference book for todays practitioners, as well as a unique source of sophisticated, contemporary thinking.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.