A Master Class in Brand Planning: The Timeless Works of Stephen King,New

A Master Class in Brand Planning: The Timeless Works of Stephen King,New

In Stock
SKU: DADAX0470517913
Brand: Wiley
$51.20 $73.14
Save $21.94
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

In 1988, on Stephen Kings retirement JWT published The King Papers a small collection of Stephen Kings published writings spanning 19671985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 2025 of Stephen Kings most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in todays more complex media environment.The book will serve as a valuable reference book for todays practitioners, as well as a unique source of sophisticated, contemporary thinking.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed