Title
A Nation Of Small Shareholders: Marketing Wall Street After World War Ii (Studies In Industry And Society)
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
How New York Stock Exchange Leaders In The Decades After The Great Crash Of 1929 Helped Popularize Equity Investing.Immediately After The Frightening Great Crash Of 1929, Many Americans Swore They Would Never Or Never Again Become Involved In The Stock Market. Yet Hordes Of Americans Eventually Did Come To Embrace Equity Investing, To An Extent Actually Far Greater Than The Level Of Popular Involvement In The Market During The Roaring 1920S. A Nation Of Small Shareholders Explores How Marketers At The New York Stock Exchange During The Mid Twentieth Century Deliberately Cultivated New Individual Shareholders.Janice M. Traflet Examines The Energy With Which Nyse Leaders Tried To Expand The Countrys Retail Investor Base, Particularly As The Cold War Emerged And Then Intensified. From The Early 1950S Until The 1970S, Exchange Executives Engaged In An Ambitious And Sometimes Controversial Marketing Program Known As Own Your Share Of America, Which Aimed To Broaden The Countrys Shareholder Base. The Architects Of The Marketing Program Ardently Believed That Widespread Shareownership Would Strengthen Democratic Capitalism Which, In Turn, Would Serve As An Effective Barrier To The Potential Allure Of Communism Here In The United States.Based On Extensive Primary Source Research, A Nation Of Small Shareholders Illustrates The Missionary Zeal With Which Big Board Leaders During The Cold War Endeavored To Convince Factions Within The Exchange As Well As The Outside Public Of The Practical And Ideological Importance Of Building A True Shareholder Nation.In These Troubled Economic Times, Every Citizen Should Welcome Studies That Shed Light On U.S. Financial Markets. A Nation Of Small Shareholders Puts The Role Of Individual Investors In Broader, Longterm Perspective.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has two hundred fifty-six pages. This provides a comprehensive look into the marketing strategies used by the New York Stock Exchange.
- Q: What is the binding type of this book? A: The book is a hardcover edition. Hardcover books are known for their durability and aesthetic appeal on bookshelves.
- Q: What are the dimensions of the book? A: The book measures six inches by nine point zero two inches by zero point eight eight inches. These dimensions make it suitable for easy handling and reading.
- Q: Who is the author of 'A Nation of Small Shareholders'? A: The author is Janice M. Traflet. She explores the historical context of equity investing in post-World War II America.
- Q: What genre does this book belong to? A: This book belongs to the Economic History genre. It focuses on the evolution of shareholder culture in the United States.
- Q: Is this book easy to read for beginners? A: Yes, the book is accessible for beginners. It provides insights into stock market history without requiring prior expertise.
- Q: What themes are explored in this book? A: The book explores themes of equity investing and the role of individual shareholders. It also discusses the marketing strategies of the New York Stock Exchange.
- Q: Is this book suitable for academic study? A: Yes, it is suitable for academic study. It is based on extensive primary source research and provides valuable insights into U.S. financial markets.
- Q: Can this book be used in a finance course? A: Yes, it can be used in finance courses. It offers historical context that can enhance understanding of modern equity markets.
- Q: How should I store this hardcover book? A: Store the hardcover book upright on a shelf. This helps maintain its shape and keeps the pages from bending.
- Q: What is the recommended way to clean this book? A: Use a soft, dry cloth to gently wipe the cover. Avoid using water or cleaning solutions to protect the book’s finish.
- Q: Is the book in good condition? A: Yes, it is a used book in good condition. It may show minor wear, but it remains fully readable and intact.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for a return or exchange. Most sellers offer policies for such cases.
- Q: Is there a warranty on this book? A: No, books typically do not come with a warranty. However, return policies may apply if the book is defective or not as described.
- Q: What should I do if I have issues with my order? A: Contact customer service for assistance with your order. They can help resolve issues like delays or incorrect items.
- Q: Can I return the book if I don't like it? A: Yes, you can typically return the book if it is within the return policy timeframe. Be sure to check the specific return conditions.