Title
A Nation Of Small Shareholders: Marketing Wall Street After World War Ii (Studies In Industry And Society)
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How New York Stock Exchange Leaders In The Decades After The Great Crash Of 1929 Helped Popularize Equity Investing.Immediately After The Frightening Great Crash Of 1929, Many Americans Swore They Would Never Or Never Again Become Involved In The Stock Market. Yet Hordes Of Americans Eventually Did Come To Embrace Equity Investing, To An Extent Actually Far Greater Than The Level Of Popular Involvement In The Market During The Roaring 1920S. A Nation Of Small Shareholders Explores How Marketers At The New York Stock Exchange During The Mid Twentieth Century Deliberately Cultivated New Individual Shareholders.Janice M. Traflet Examines The Energy With Which Nyse Leaders Tried To Expand The Countrys Retail Investor Base, Particularly As The Cold War Emerged And Then Intensified. From The Early 1950S Until The 1970S, Exchange Executives Engaged In An Ambitious And Sometimes Controversial Marketing Program Known As Own Your Share Of America, Which Aimed To Broaden The Countrys Shareholder Base. The Architects Of The Marketing Program Ardently Believed That Widespread Shareownership Would Strengthen Democratic Capitalism Which, In Turn, Would Serve As An Effective Barrier To The Potential Allure Of Communism Here In The United States.Based On Extensive Primary Source Research, A Nation Of Small Shareholders Illustrates The Missionary Zeal With Which Big Board Leaders During The Cold War Endeavored To Convince Factions Within The Exchange As Well As The Outside Public Of The Practical And Ideological Importance Of Building A True Shareholder Nation.In These Troubled Economic Times, Every Citizen Should Welcome Studies That Shed Light On U.S. Financial Markets. A Nation Of Small Shareholders Puts The Role Of Individual Investors In Broader, Longterm Perspective.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'A Nation of Small Shareholders'? A: The book examines how New York Stock Exchange leaders promoted equity investing to Americans after the Great Crash of 1929, highlighting the marketing strategies used to expand the retail investor base.
- Q: Who is the author of this book? A: The author of 'A Nation of Small Shareholders' is Janice M. Traflet.
- Q: What is the publication date of this book? A: The book was published on May 1, 2013.
- Q: What is the condition of the book? A: The book is listed as a used book in good condition.
- Q: What are the dimensions of the book? A: The book has 256 pages and is available in a hardcover binding.
- Q: What topics does the book cover? A: The book covers topics related to economic history, specifically focusing on individual shareholder involvement and marketing strategies during the Cold War era.
- Q: Is this book suitable for those new to investing? A: Yes, the book provides insights into the history of equity investing, making it suitable for both new and experienced investors interested in understanding market dynamics.
- Q: What type of research backs the content of this book? A: The book is based on extensive primary source research, offering a factual and detailed account of the marketing efforts by the NYSE.
- Q: Does the book discuss the impact of share ownership on democracy? A: Yes, it discusses how widespread share ownership was believed to strengthen democratic capitalism and serve as a barrier against communism.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn about the evolution of individual investing in the U.S., the role of marketing in the stock market, and the historical context of shareholder engagement.