A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century,Used

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century,Used

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A guide to brandbuilding profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'A New Brand World'? A: The book focuses on brand-building strategies, using examples from successful brands like Nike and Starbucks to illustrate how businesses can achieve significant growth.
  • Q: Who is the author of 'A New Brand World'? A: The author is Scott Bedbury, who has extensive experience in brand management.
  • Q: What is the publication date of this book? A: The book was published on January 15, 2002.
  • Q: What type of binding does 'A New Brand World' have? A: The book is available in hardcover binding.
  • Q: How many pages does the book contain? A: The book contains 218 pages.
  • Q: Is this book suitable for all sizes of businesses? A: Yes, the strategies discussed in the book can be applied to businesses of any size.
  • Q: What condition is the book in? A: The book is classified as 'New'.
  • Q: Does the book include practical examples of brand strategies? A: Yes, it analyzes several successful brands and provides insights into their brand strategies.
  • Q: Is this book a good resource for learning about brand leadership? A: Yes, it outlines eight principles for achieving brand leadership in the 21st century.
  • Q: What edition of 'A New Brand World' is available? A: This is the First Edition of the book.

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