A New Program For Graphic Design

A New Program For Graphic Design

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A Toolkit For Visual Literacy In The 21St Centurya New Program For Graphic Design Is The First Communicationdesign Textbook Expressly Of And For The 21St Century. Three Coursestypography, Gestalt And Interfaceprovide The Foundation Of This Book.Through A Series Of Indepth Historical Case Studies (From Benjamin Franklin To The Macintosh Computer) And Assignments That Progressively Build In Complexity, A New Program For Graphic Design Serves As A Practical Guide Both For Designers And For Undergraduate Students Coming From A Range Of Other Disciplines. Synthesizing The Pragmatic With The Experimental, And Drawing On The Work Of Max Bill, Beatrice Warde, Muriel Cooper And Stewart Brand (Among Many Others),, It Builds Upon Mid To Late20Thcentury Pedagogical Models To Convey Contemporary Design Principles In An Understandable Form For Students Of All Levelstreating Graphic Design As A Liberal Art That Informs The Dissemination Of Knowledge Across All Disciplines. For Those Seeking To Understand And Shape Our Increasingly Networked World Of Information, This Guide To Visual Literacy Is An Indispensable Tool.David Reinfurt (Born 1971), A Graphic Designer, Writer And Educator, Reestablished The Typography Studio At Princeton University And Introduced The Study Of Graphic Design. Previously, He Held Positions At Columbia University Graduate School Of Architecture, Planning And Preservation, Rhode Island School Of Design And Yale University School Of Art. As A Cofounder Of Org Inc. (2000), Dexter Sinister (2006) And The Serving Library (2012), Reinfurt Has Been Involved In Several Studios That Have Reimagined Graphic Design, Publishing And Archiving In The 21St Century. He Was The Lead Designer For The New York City Mta Metrocard Vending Machine Interface, Still In Use Today. His Work Is Included In The Collections Of The Walker Art Center, Whitney Museum Of American Art, Cooper Hewitt National Design Museum And The Museum Of Modern Art. He Is The Coauthor Of Muriel Cooper (Mit Press, 2017), A Book About The Pioneering Designer.

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Frequently Asked Questions

  • Q: What topics are covered in 'A New Program for Graphic Design'? A: The book covers essential topics in graphic design, including Typography, Gestalt principles, and Interface design, providing a comprehensive foundation for modern communication design.
  • Q: Who is the author of this graphic design textbook? A: The author is David Reinfurt, a renowned graphic designer, writer, and educator with extensive experience in teaching and a significant background in graphic design practices.
  • Q: What is the publication date of 'A New Program for Graphic Design'? A: The book was published on September 17, 2019.
  • Q: How many pages does the book have? A: The book contains 255 pages, making it an extensive resource for learners and professionals alike.
  • Q: Is 'A New Program for Graphic Design' suitable for beginners? A: Yes, the book is designed for both beginners and those with a background in other disciplines, providing a practical guide to graphic design principles.
  • Q: What makes this textbook unique compared to other design books? A: This textbook uniquely integrates historical case studies with practical assignments, synthesizing traditional pedagogical approaches with contemporary design principles.
  • Q: What is the binding type of this book? A: The book is available in a paperback binding, making it lightweight and portable for students and professionals.
  • Q: Are there practical assignments included in the book? A: Yes, the book includes a series of assignments that progressively build in complexity, helping readers apply design principles effectively.
  • Q: What is the focus of the historical case studies in the book? A: The historical case studies focus on significant developments in graphic design, featuring influential figures and landmark projects from Benjamin Franklin to modern digital interfaces.
  • Q: Can this book help in understanding visual literacy? A: Absolutely, 'A New Program for Graphic Design' serves as an indispensable tool for developing visual literacy, essential for navigating the modern information landscape.