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A Practical Guide to Entrepreneurship is a comprehensive framework for the study of entrepreneurship. More than just another book on enterprise, this is a stepbystep guide through the main issues faced by all new entrepreneurs, including: customers, profits, financial management, raising finance, law, operations, taxation, employing staff, managing risk, developing the firm, leadership and a systematic approach to growth. The book is complemented by insightful practical features, such as case studies, exercises, academic model summaries and tips, to help students apply their understanding to the real world.Developed from Kogan Page's successful and longrunning title, Starting a Successful Business, A Practical Guide to Entrepreneurship is intended for those taking courses in entrepreneurship who wish to study the subject academically whilst preparing a business plan for their own enterprise, whether for academic or realworld use, or both. A range of support materials for students and lecturers is available, including over 350 PowerPoint slides covering the each chapter, a business plan template, instructors' manual and budget figures.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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