Title
A Primer of Visual Literacy,New
Delivery time: 8-12 business days (International)
Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other studentsthose who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in nonverbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are 'writers: or not; they should find it equally necessary to be visually literate, 'artists' or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student 'knows' but cannot yet 'read.' The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ('See Jane run.'), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'A Primer of Visual Literacy'? A: The book aims to teach the interconnected arts of visual communication, helping students develop the skills to understand visual data, akin to learning a new language.
- Q: Who is the author of 'A Primer of Visual Literacy'? A: The author of the book is Donis A. Dondis, who is a designer and teacher with extensive experience in the field.
- Q: What is the publication date of this book? A: The book was published on January 1, 1974.
- Q: How many pages does 'A Primer of Visual Literacy' contain? A: The book contains a total of 205 pages.
- Q: What type of binding does this book have? A: This edition of 'A Primer of Visual Literacy' is bound in hardcover.
- Q: Is 'A Primer of Visual Literacy' suitable for beginners? A: Yes, the book is designed as a beginning text for art and design students, making it suitable for those new to visual literacy.
- Q: What edition of the book is available? A: This book is the First Edition of 'A Primer of Visual Literacy'.
- Q: What condition is the book in? A: The item condition of 'A Primer of Visual Literacy' is listed as 'Good'.
- Q: Does the book include illustrations? A: Yes, the book includes numerous illustrated examples to clarify the basic elements of design.
- Q: Who would benefit from reading this book? A: The book is beneficial for art and design students, as well as anyone interested in acquiring essential skills in understanding visual communication.