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Womenowned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million womenowned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. A Rising Tide presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed.The authors take a "lifecycle approach" in discussing the issues and strategies for different types of womenowned firms, from nascent and homebased firms to growthoriented and technologybased enterprises. Each chapter includes realworld cases studies featuring women entrepreneurs as a way to bring the book's lessons to life.Uniquely, this book ties together the latest research on financing womenowned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years.Please visit www.kauffman.org/sketchbook.aspx?VideoId=1699151957001&type=M to view the book trailer.
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