Title
A Smile In The Mind
Delivery time: 8-12 business days (International)
The Best Graphic Design Does More Than Capture Attention And Make The Audience Linger. It Prolongs The Encounter, Compelling The Reader Not Only To Notice, But To Remember. This Book Is About Making Graphics Memorable By Using Witty Thinking. It Argues That Ideas Which Happen In The Mind, Stay In The Mind.Beryl Mcalhone And David Stuart Begin By Explaining What Wit Is And How It Works. They Make The Case For Wit In Graphic Design, Seeing Humour As The Shortest Distance Between Two People. The Different Routes Designers Can Take Are Explainedincluding Ambiguity, Missing Links, Substitution And Doubletakes To Clarify The Options Available At The Start Of An Assignment.A Smile In The Mind Documents The Power Of Intellectual Playfulness As It Invades Even The Corporate Heartland Of Annual Reports And The Dry Territory Of Technical Literature. Designers Can Refer To Examples For Every Category Of Graphics, From Direct Mail To Information Graphics, And For A Variety Of Sectors From Leisure And The Arts To Manufacturing And The Law.For The Finale, Witty Designers Answer The Big Question: How Did They Get The Idea? They Offer A Peep Into Their Private Working Methods, As They Check Out Word Lists, Look At Things Sideways, Or Put Several Jobs On The Table At Once.Gathering Together The Best Examples Of Graphic Wit Over The Past Three Decades, A Smile In The Mind Shows Work From Over 300 Designers In The Usa, Britain, Europe And Japan.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.