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A Smile in the Mind,Used
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The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind.Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and doubletakes to clarify the options available at the start of an assignment.A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law.For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once.Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of 'A Smile in the Mind'? A: The dimensions are ten inches wide, one inch thick, and eleven and a half inches tall. This size makes it a substantial addition to any bookshelf.
- Q: How many pages does this book contain? A: This book has two hundred and forty pages. It's packed with insights on witty thinking in graphic design.
- Q: What type of binding does 'A Smile in the Mind' have? A: The book features a paperback binding. This makes it lightweight and easy to handle.
- Q: Who is the author of 'A Smile in the Mind'? A: The author is Beryl McAlhone. She provides a comprehensive analysis of graphic wit.
- Q: What category does this book fall under? A: The book is categorized under Decorative Arts & Design. It focuses on witty thinking in graphic design.
- Q: How do I read 'A Smile in the Mind' effectively? A: You can read this book at your own pace, as it is designed for both casual readers and professionals. The interviews and examples inspire creative thinking.
- Q: Is 'A Smile in the Mind' suitable for beginners in graphic design? A: Yes, it is suitable for beginners. The book offers insights and inspiration that can benefit anyone interested in graphic design.
- Q: What themes are explored in 'A Smile in the Mind'? A: The book explores themes of witty thinking and creativity in graphic design. It highlights playful connections between ideas and images.
- Q: How should I care for my copy of 'A Smile in the Mind'? A: Keep it in a cool, dry place and avoid exposure to direct sunlight. This will help preserve its condition over time.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions.
- Q: What should I do if my book arrives damaged? A: Contact the seller immediately for assistance with returns or exchanges. They will provide instructions for resolving the issue.
- Q: Is there a warranty for 'A Smile in the Mind'? A: Typically, books do not come with a warranty. However, check with the retailer for their specific return policy.
- Q: How does 'A Smile in the Mind' compare to other design books? A: This book stands out for its focus on witty thinking, unlike many design books that may prioritize technical skills over creativity.
- Q: Is this book appropriate for children? A: While it is not specifically designed for children, older teens interested in design may find it engaging. The content is sophisticated and insightful.
- Q: What makes 'A Smile in the Mind' a unique choice for designers? A: It combines clever insights with interviews from top designers, offering inspiration and practical advice that many design books may lack.