Title
A Social History Of The Media: From Gutenberg To The Internet
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Written By Two Leading Social And Cultural Historians, The First Edition Of A Social History Of The Media Has Become A Classic Textbook, Providing A Masterful Overview Of Communication Media And Of The Social And Cultural Contexts Within Which They Emerged And Evolved Over Time.In This New And Revised Edition, Asa Briggs And Peter Burke Have Updated Their Classic Study To Cover The Exciting Media Developments Of The Early 21St Century. In Addition To The Classic Material Exploring The Continuing Importance Of Oral And Manuscript Communication, The Rise Of Print And The Relationship Between Physical Transportation And Social Communication, A New Chapter On Multimedia Now Extends The Farreaching Scope Of This Book. New Media Technologies Are Treated In New Depth Throughout The Latter Sections And The Book Concludes With An Account Of The Convergences Associated With Digital Communication Technology, The Rise Of The Internet And The Phenomenon Of Globalization.Avoiding Technological Determinism And Rejecting Assumptions Of Straightforward Evolutionary Progress, This Book Brings Out The Rich And Varied Histories Of Communication Media. It Will Be An Ideal Text For Students In History, Media And Cultural Studies And Journalism, But It Will Also Appeal To A Wide General Readership. It Has Already Been Translated Into More Than Ten Languages.
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- Q: How many pages does this book have? A: This book has four hundred pages. It provides a comprehensive overview of the social history of media.
- Q: What is the binding type of this book? A: This book is available in paperback binding. Paperback is a flexible and lightweight option for readers.
- Q: What are the dimensions of this book? A: The dimensions of this book are six point eight one inches in length, zero point eight inches in width, and nine point seven inches in height. These measurements make it easy to handle and store.
- Q: Who are the authors of this book? A: The authors of this book are Asa Briggs and Peter Burke. They are both renowned social and cultural historians.
- Q: What is the main topic of this book? A: The main topic of this book is the social history of media from Gutenberg to the Internet. It covers the evolution of communication media across different cultures and times.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It serves as an ideal text for students in history, media studies, and cultural studies.
- Q: Can I use this book for research purposes? A: Yes, this book is excellent for research purposes. It provides a masterful overview of communication media and their historical contexts.
- Q: What age group is this book appropriate for? A: This book is appropriate for high school students and above. It appeals to both academic audiences and general readers.
- Q: Does this book include a chapter on multimedia? A: Yes, this book includes a new chapter on multimedia. It discusses recent media developments and their impact on communication.
- Q: How should I store this book? A: Store this book in a cool, dry place. Keeping it away from direct sunlight will help preserve its condition.
- Q: Can I clean this book if it gets dirty? A: Yes, you can clean this book gently. Use a soft, dry cloth to wipe away any dust or smudges without damaging the cover.
- Q: Is this book safe for all readers? A: Yes, this book is safe for all readers. It does not contain any adult content or inappropriate material.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can return it for a replacement or refund. Make sure to check the return policy of the seller.
- Q: How do I cite this book in my paper? A: To cite this book, include the authors' names, title, publisher, and year of publication. Proper citation will depend on your required style guide.
- Q: Will this book help me understand the internet's impact on media? A: Yes, this book discusses the impact of the internet on media. It covers the phenomenon of globalization in the context of digital communication.