A Type Primer,New

A Type Primer,New

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SKU: DADAX013099071X
Brand: Ergodebooks
$66.15
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Practical And Handson In Approach, This Book/Exercise Manual Speaks Clearly To Beginning Graphic Designers And Others Involved With Type About The Complex Meeting Of Message, Image, And History Surrounding Typography. Focused On Intent And Content, Not Affect Or Style, It Makes Informed Distinctions Between What Is Appropriate And What Is Merely Show (Especially In Terms Of The 'Junk' Often Generated Unenlightened By Computer Users). Filled With Examples, Exercises, And Background Informationand Designed Itself To Reflect Good Typographic Designit Guides Readers Systematically To The Point Where They Can Not Only Understand But Demonstrate Basic Principles Of Typography, And Thereby Strengthen Their Own Typographic Instincts. Basics. Development. Letters. Words And Phrases. Text. Simple Organization. Grid Systems. For Beginning Graphic Designers And Others Interested In Learning The Effective Use Of Type.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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