A Word From Our Sponsor: Admen, Advertising, And The Golden Age Of Radio

A Word From Our Sponsor: Admen, Advertising, And The Golden Age Of Radio

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SKU: SONG0823253716
UPC: 9780823253715
Brand: Fordham University Press
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Regular price$19.39
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  • Q: How many pages does this book have? A: This book has two hundred eighty-eight pages. It provides a comprehensive look into the advertising industry during the golden age of radio.
  • Q: What type of binding does this book have? A: This book has a paperback binding. This makes it lightweight and easy to handle for reading and storage.
  • Q: Who is the author of this book? A: The author of this book is Cynthia B. Meyers. She explores the role of advertising in radio history.
  • Q: What is the genre of this book? A: This book falls under the genre of Performing Arts. It specifically focuses on the intersection of advertising and radio entertainment.
  • Q: What are the dimensions of this book? A: The dimensions of this book are eight point nine inches in length, one point one inches in width, and six inches in height. These measurements make it a compact and accessible read.
  • Q: Is this book suitable for all ages? A: Yes, this book is suitable for all ages. It provides valuable insights into historical advertising practices that can be appreciated by a wide audience.
  • Q: How can I best utilize this book for research? A: To utilize this book effectively for research, focus on the chapters that analyze advertising agency practices. The historical context enhances understanding of the advertising industry's impact.
  • Q: Is there a glossary or index in this book? A: Yes, this book contains an index. This feature helps readers locate specific topics related to advertising and radio history easily.
  • Q: What is the main theme of this book? A: The main theme of this book is the significant role of advertising agencies in shaping radio programming. It challenges conventional views about commercialism in broadcasting.
  • Q: Can this book help me understand commercial culture? A: Yes, this book offers insights into the commercial culture of the early twentieth century. It describes how advertising shaped public entertainment and consumer behavior.
  • Q: What kind of research materials did the author use? A: The author used archival materials, including agency records and trade publications. This research approach enriches the book's historical accuracy and depth.
  • Q: What are the cleaning instructions for this book? A: To clean this book, simply dust it with a dry cloth. Avoid using liquids, as they can damage the pages and binding.
  • Q: How should I store this book to keep it in good condition? A: Store this book upright on a shelf to prevent bending. Keep it away from direct sunlight and moisture to maintain its quality.
  • Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place to handle such issues.
  • Q: Is this book part of a series? A: No, this book is not part of a series. It stands alone as a comprehensive analysis of advertising in radio history.
  • Q: What audience is this book intended for? A: This book is intended for students, historians, and anyone interested in advertising and media history. It offers valuable insights for both casual readers and scholars.

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