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Product Description Marcus Kunter untersucht die in Jahresgesprchen zwischen Hersteller und Hndlern ausgehandelte Konditionengewhrung. Ein besonderes Augenmerk richtet der Autor dabei auf den hierbei erzielbaren Systemgewinn sowie auf den Einfluss der Verteilung der Verhandlungsmacht zwischen Industrie und Handel. Auf Basis der Modellergebnisse leitet er Handlungsempfehlungen fr Praktiker auf Hersteller und Handelsseite ab, die helfen knnen, den Systemeffizienzgrad im Absatzkanal zu steigern. From the Back Cover Die Konditionengewhrung ist seit langer Zeit das zentrale Konfliktfeld zwischen Industrie und Handel. Hieraus resultieren trotz der fortschreitenden Entwicklung vertikaler Kooperationskonzepte immer wieder unbefriedigende Gewinnkonsequenzen fr die Beteiligten (individuelle Gewinne) und fr den Absatzkanal in der Gesamtbetrachtung (Systemgewinn). Marcus Kunter untersucht die in Jahresgesprchen zwischen Hersteller und Hndlern ausgehandelte Konditionengewhrung. Ein besonderes Augenmerk richtet der Autor dabei auf den hierbei erzielbaren Systemgewinn sowie auf den Einfluss der Verteilung der Verhandlungsmacht zwischen Industrie und Handel. Auf Basis der Modellergebnisse leitet er Handlungsempfehlungen fr Praktiker auf Hersteller und Handelsseite ab, die helfen knnen, den Systemeffizienzgrad im Absatzkanal zu steigern. About the Author Dr. Marcus Kunter ist wissenschaftlicher Mitarbeiter von Univ.Prof. Dr. Hartwig Steffenhagen am Lehrstuhl fr Unternehmenspolitik und Marketing der RWTH, Aachen.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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