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Absolut: Biography of a Bottle,Used
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This book is the official story of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absoluts huge popularity to the little guys rather than to the suits at large ad agencies. This book is the Liars Poker of marketing, revealing the sordid stories behind the official one.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does 'Absolut: Biography of a Bottle' have? A: This book has three hundred twelve pages. It provides an in-depth look into the marketing history of Absolut Vodka.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and a premium feel compared to paperback editions.
- Q: What are the dimensions of 'Absolut: Biography of a Bottle'? A: The dimensions are six point twenty-six inches in length, one point twenty-six inches in width, and nine point zero two inches in height. These measurements make it a manageable size for reading.
- Q: What age group is this book suitable for? A: This book is suitable for adults and older teens. It discusses marketing strategies and contains themes that may not be appropriate for younger audiences.
- Q: Who is the author of 'Absolut: Biography of a Bottle'? A: The author is Carl Hamilton. He provides unique insights into the marketing success of Absolut Vodka through this biography.
- Q: How should I read 'Absolut: Biography of a Bottle'? A: You can read this book like a traditional biography, enjoying the narrative about Absolut Vodka's marketing journey. It's recommended for those interested in marketing and brand history.
- Q: Can I read this book if I am new to marketing? A: Yes, beginners can read this book. It provides engaging stories that make complex marketing concepts accessible.
- Q: How should I store 'Absolut: Biography of a Bottle'? A: Store this book in a dry, cool place. Avoid exposure to direct sunlight to preserve its cover and pages.
- Q: Is 'Absolut: Biography of a Bottle' safe for young readers? A: No, this book is not recommended for young readers. It contains themes related to alcohol marketing that may not be suitable for children.
- Q: What is the main theme of 'Absolut: Biography of a Bottle'? A: The main theme is the marketing success of Absolut Vodka. It reveals the untold stories behind its rise to fame.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, contact the seller for a return or exchange. Most retailers have customer service policies to address such issues.
- Q: Is there a warranty on 'Absolut: Biography of a Bottle'? A: No, books typically do not come with a warranty. However, check the return policy of your retailer for any purchase guarantees.
- Q: How can I clean the book if it gets dirty? A: To clean the book, gently wipe the cover with a dry cloth. Avoid using liquids or cleaning agents that could damage the material.
- Q: Can I read 'Absolut: Biography of a Bottle' in a book club? A: Yes, it is a great choice for book clubs. The engaging stories and marketing insights can spark interesting discussions.
- Q: How does this book compare to other marketing biographies? A: This book offers a unique perspective by focusing on a single brand, unlike broader marketing biographies. It’s particularly valuable for those interested in brand storytelling.