Accounting for Tastes,Used

Accounting for Tastes,Used

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SKU: SONG0674543564
UPC: 9780674543560
Brand: Harvard University Press
Condition: Used
Regular price$26.28
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Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered offlimits by economists.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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