Actionable Web Analytics: Using Data to Make Smart Business Decisions,Used

Actionable Web Analytics: Using Data to Make Smart Business Decisions,Used

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SKU: SONG0470124741
UPC: 9780470124741
Brand: Sybex
Condition: Used
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As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a 'culture of analysis' inside your organization. 'Actionable Web Analytics' shares the proven framework for making that shift in thinking for digital teams.

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